If you watched the show “Ballers” on HBO then you must have heard this story before. Dwayne Johnson, aka The Rock, has partnered with Redbird Capital to purchase the XFL for 15 million dollars! Vince McMahon had to put the company up for bankruptcy and with the only qualified bid, Dwayne Johnson was able to buy it.
There are several pluses for the XFL with The Rock at the helm, including the fact that he already has a sports apparel line that could outfit the entire league. The Rock will be the ultimate league owner with a huge likability factor and with the athlete and actor attached to the XFL..it gives companies a little more excitement to market with the league. Here’s the play from The Rock’s handbook https://www.espn.com/xfl/story/_/id/29588303/dwayne-rock-johnson-investor-group-agree-buy-xfl-15m