Does The Music You Listen To Affect How Your Cold Brew Tastes?

Sampling_beers_in_style_at_Spinnakers

If you’re wondering why everyone seems to love IPAs, but you think they’re way too bitter, maybe you should stop drinking them while you listen to funky Bulgarian death metal.

A new study found that the music you listen to while you drink beer actually affects how it tastes.  Like, if you’re listening to a Disney movie soundtrack, beer tastes sweeter.  If you’re listening to something with a lot of angry bass, it tastes more bitter.

The researchers say it’s probably because you mentally transfer the emotions you feel from the music over to the beer. Read more about the study here:

http://www.eater.com/2016/6/20/11975980/music-beer-flavor-study-belgium