If you’ve ever seen how sausages or hotdogs are made, you know it’s not pretty. The same could be said for a new beer that uses BEAR POOP during the brewing process! You read that right!…BEAR CRAP! Columbia Sportswear has shared the YouTube ad below to help promote their special ‘Nautre Calls’ beer for this Sunday’s Super Bowl. Columbia joined forces with Breakside Brewery to create the odd beer. Now I’ve not tried it, but would of course, just so I could say that I’ve had a beer made using bear poop! Those that have sampled it say it tastes like a normal beer. I don’t know if we expected it to ‘smell’ like black bear feces or what. As you’ll see in the video below, professional football players, Daunte Culpepper, Shady McCoy, John Kuhn, Lance Moore and Mike Remmers were all hired to help pitch the ale, made especially for this weekend’s Super Bowl.
(source Columbia Sportswear via YouTube)
