The year was 1933, and after winning the Indy 500, driver Louis Meyer asked for a bottle of milk to celebrate. Well, actually it was buttermilk. Common drink back then. Ever since, milk became the beverage of choice that all drivers racing on the world’s most famous track desired. Every driver is asked prior to the race as to their preference: whole, 2% or fat free milk. Over the years, many have questioned why chocolate milk isn’t offered. It’s still milk and it’s delicious! The American Dairy Association Indiana, who’s responsible for providing and handing off the bottle of milk on race day says that they have kept it pure over the years, sticking with white milk. I would imagine one of the factor is that the white milk photographs much better than brown milk splashing all over the winning driver’s face. Watch, as CNN takes a look back on the very first race when victory meant chugging milk…

(source CNN via YouTube)